WHAT IS COPYWRITING?
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​If you've ever seen an advertisement, or a sales email, or a promotion, chances are you've witnessed the dark arts of a copywriter.
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Copy is the craft of using words to sell products and services.
It should inform. It should entertain. But it must get the reader to take action.
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So what kind if sorcery does a copywriter use to make your brand irresistible? Well, that is a secret, but I can tell you about the different places I can work my magic.​​
WHAT'S THE MOST VALUABLE COMMODITY
IN THE WORLD TODAY?
It's not gold.​
It's not oil.
It's not even data.
In our online world, attention is the most prized asset, and if you don't have it, success will always remain
just out of reach.
SO, HOW DO YOU GET PEOPLE'S ATTENTION... and keep it?
Whether you're an established company or just starting out, you're in a world full of people vying for attention.
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The internet is a huge marketplace in a crowded square in Sicily, with vendors shouting over each other to entertain potential customers — the one who stands out is:
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the biggest problem solver,
the most original,
the friendliest and most empathic,
the most entertaining,
even the loudest,
and with the most attractive looking stall of fresh vegetables.
This stall holder remembers his customers' names. He says hello whenever he sees them. He gives them special deals and offers — just for them.
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He knows his customers are special.
He is loyal to them, and in return, they feel loyalty towards him.
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He works hard to capture their attention and then he works some more to keep it.
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The business world is no different to that market stall in Sicily.
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And copywriting is your smile, your song, your unusual story that grabs attention and urges people to flock to your stall. It is your empathy, the special offer or the irresistible deal that keeps your customers coming back, time after time.
SO, HOW DOES THIS COPYWRITER WORK?
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* LANDING PAGES — These are standalone pages that focus on one goal — turning your visitors into customers. Landing pages will have a specific campaign in mind, a clear and compelling message, and are conversion oriented.​ They are an invaluable tool for your lead generation, increasing conversion rates, and building an email list for your future campaigns.
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* WEBPAGES — This is all other pages in your website, from the home page to the "about our team" page. All of these are essential to creating the ethos and image of your brand.
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* BLOG POSTS — Blogs are the lifeblood of keeping your new and existing customers up to date with your brand and what you are doing. Though they are usually designed to inform and entertain, they will often include a call to action, such as an email signup button or links to further resources.
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​* EMAIL MARKETING — Emails are still one of the most effective marketing tools we have — your email list is very important. With emails you can keep your customers up to date with new developments, products, and special offers, such as sales and discounts.
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* SOCIAL MEDIA CAMPAIGNS — More and more, social media is the go-to place for people to find out about your brand. Whether it is on LinkedIn, Facebook, X, or Instagram, having a social media presence is vital in today's business landscape. Short, stand-out posts can drive traffic to your website, landing pages or blog — they are all about gaining attention in our crowded online world.
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* PRODUCT DESCRIPTIONS — Getting the right message out about your product or service is not an easy thing to accomplish, but without it, you might go unnoticed. It is about finding out what problems your customers have and then showing that you have a solution in the best way possible.
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